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WELCOME TO THE LAB

YOUR CREATIVE BACKUP HAS ARRIVED. SCALING JUST GOT EASIER.

issa rae
Dayna Bolden
Photo from Bastone Event

ICONIQ / LAB

MEET US IN THE LAB

Where strategic growth meets creative relief!

You built something real. A brand with a presence. An audience that is tapped in. A business with momentum. But let’s be real—keeping up at this pace is not sustainable.
 

The scattered branding, rushed visuals, and off-the-cuff strategy are keeping you stuck. You have the vision, but without fire creative and a strategy to match, growth feels like a guessing game.
 

That is where we come in. Iconiq Lab is your creative backup. We bring the visuals that demand attention and the strategy that turns it into impact. Because dope creative without direction is just decoration and strategy without strong visuals will have your brand fading into the noise. We give you both so your brand does not just grow. It takes over!

WE DO NOT JUST DESIGN.
WE CREATE BRANDS THAT
CANNOT BE IGNORED.

The Secret Formula

RECLAIM YOUR BANDWIDTH

ELEVATE YOUR BRAND
WITH A FORMULA
THAT WORKS

Your brand deserves more than guesswork and burnout. Whether you are expanding your reach, refining your visuals, or optimizing your systems, we bring the creative firepower and strategic clarity to move your brand forward without the extra weight.
 

This is not about doing more. It is about doing it better. Tap into the Iconiq formula that blends bold creativity with smart strategy so your brand grows with ease and impact.

SERVICES

ONE TEAM, ENDLESS POSSIBILITIES.

BRAND STRATEGY

A game plan that positions you as the leader, turning heads and making your brand unforgettable.

BRAND IDENTITY

The visual foundation of your brand—where logos meet curated vibes to make your brand top of mind.

CREATIVE DIRECTION

Guiding cohesive visuals and storytelling to align brands and captivate audiences.

PHOTO + VIDEO

Bold and unapologetic visuals that that bring your brand’s story to life.

WEB + GRAPHIC DESIGN

More than beautiful—our websites are built to work for you, running your business on autopilot.

WORKFLOWS + AUTOMATIONS

Automated systems that turn interest into action, freeing you to focus on growth.

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PORTFOLIO

A LITTLE GLIMPSE
INTO OUR WORK.

BRANDS WE'VE TOUCHED

A FEW ICONIQ CLIENTS

TESTIMONIALS

IT AIN'T BRAGGIN' IF IT'S TRUE

Iconiq Lab's Brand Strategy session was a transformative experience. The team didn’t just launch my brand; they crafted a strategy that showcased my vision to the world in a way I never thought possible. Their thoughtful approach gave me the confidence to pursue my goals, knowing I have a brand that truly represents my worth and capabilities. I’m endlessly grateful for their expertise and dedication!

TASH HAYNES

Hiring Iconiq Lab was a turning point for my business. The tailored Brand Strategy they created during our time together continues to serve as a foundation for our marketing efforts. Their insights and passion brought clarity to our vision, and their expertise has elevated every aspect of our brand. Iconiq Lab exudes excellence, and I’m beyond thankful for the opportunity to work with them.

LORELL LANE

Iconiq Lab approaches brand strategy & design with heart, intention, and a hands-on dedication that is unmatched. They rolled up their sleeves, planted the seeds of success, and nurtured my brand to its fullest potential. They don’t just design & strategize; they create lasting impact with passion and purpose. I’m honored to have had them as partners in my brand’s journey.

SHAKIRA HEMPHILL

Working with Iconiq Lab was the best decision I could have made for my brand. As a multi-faceted entrepreneur, I needed a comprehensive Brand Strategy that could evolve with me. The team became my ‘North Star,’ expertly guiding me through every phase of my brand’s development. They left no detail overlooked, delivering a plan to launch and grow my brand with confidence. I’d partner with them again in a heartbeat!

CLAUDE HAMILTON

Creating A Moodboard on the Wall

QUALIFICATIONS

ARE YOU A GOOD

FIT FOR THE LAB?

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Crown Royal Logo
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